True reflection started as an initial idea in 2022, when running clothing simply did not offer suitable reflective visibility for athletes when they train in the dark. At dusk, dawn or even throughout the night. Our busy schedules mean that we endeavour to undertake training whenever it is possible, however this does mean that in some instances we training before work, in the early hours before light, or after work in the dark. Athletes running and cycling in darker environments are at the most danger when it comes to their visibility to other road users when their visibility is impaired due to darker conditions.
From 2004 to 2022 road casualties involving serious pedal cycle injuries increased by 21% and on average from 2018 to 2022, 2 cyclist die and 81 are injured every week. Furthermore, on average in this same time period 8 pedestrians die and 109 were injured per week in road collisions according to
So, TRUE REFLECTION was born with the intention to make your visibility our priority with a product that you could proudly where at any occasion or eventuality.
STRIVE TO BE SEEN.